Brand Disambiguation Flow

Mockup showing how we handle ambiguous brand names like "RAB"

Check

Disambiguate

Confirm

Research

Who are we pitching to today?

Enter a brand name to begin your research

Try: RAB, Shell, Apple, Amazon, or any potentially ambiguous name

How It Works

1. Pre-flight Check: Before full research, we run 2-3 quick searches to detect if multiple distinct entities share the brand name.

2. Disambiguation Card: If ambiguous, we show the top matches with industry, location, and website to help users identify the correct brand.

3. Refined Searches: Once confirmed, all subsequent searches include context (industry, parent company, website) to filter irrelevant results.

When It Triggers

Short names (≤4 chars): RAB, IBM, SAP, UBS - high ambiguity risk

Common words: Apple, Shell, Amazon, Target - need industry context

Mixed search results: When pre-flight returns entities from different industries (finance vs. apparel vs. media)

Clear brands skip this: "Nike", "Red Bull", "Coca-Cola" proceed directly to research